NOTE TO CORRESPONDENTS NEW YORK FESTIVALS/UNITED NATIONS PUBLIC SERVICE ADVERTISING AWARDS

11 January 1996

Press Release

NOTE TO CORRESPONDENTS NEW YORK FESTIVALS/UNITED NATIONS PUBLIC SERVICE ADVERTISING AWARDS

19960111 HONOUR FAMILY PLANNING, WOMEN'S ISSUES AND ELIMINATION OF RACISM

Advertising agencies from Panama, Milan and Zurich will be honoured for public service advertising on Friday, 12 January, when the 1995 United Nations Awards are presented at The New York Festivals thirty-eighth annual international Television and Cinema Advertising Awards Show at the Marriott Marquis Hotel.

Marquez Bates of Panama will receive the Gold United Nations Award for Public Service Advertising for "Zipper", a television spot promoting APLAFA, the family planning association of Panama. The Silver United Nations Award goes to Sanna & Biasi of Milan for "Woman's Day", a television spot on violence against women produced for International Women's Day, and the Bronze to Advico Young & Rubicam of Zurich for "Racist", a television spot for the Swiss Cash TV channel on the elimination of racism.

The United Nations Awards, presented annually and jointly sponsored by the United Nations Department of Public Information (DPI) and The New York Festivals, were established in 1990 to honour public service advertising that best exemplifies the goals of the United Nations.

This year, the panel of judges -- representing the United Nations, advertising agencies, media organizations and international corporations -- reviewed work that reflected issues of concern to the United Nations, including the status of women, social development, the aging and disabled, health, human rights, crime and violence, literacy, sustainable development and the fight against poverty.

In addition to the Gold, Silver and Bronze awards, seven United Nations finalists will also be given Honourable Mention awards for their work highlighting international issues: Saatchi & Saatchi Advertising of Singapore, for "Endangered Species", a print advertisement for Survival for Tribal Peoples, a charitable organization in the United Kingdom; Sonnenburg Murphy Leo Burnett of Johannesburg, for a radio spot "Battered Woman", produced for the Salvation Army; PPGGH/JWT of Amsterdam for "Dog", a television spot about sexual harassment created for the Ministry of Social

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Affairs in the Netherlands; AM-C of Johannesburg, for "Try One More Line ...", a television campaign for the South African National Council on Alcohol and Drug Dependency; Lautrec Nazca S & S of Buenos Aires for "Mask/To Be", a television campaign for an AIDS foundation produced for the Consejo Publicitario Argentino; Saatchi & Saatchi/New York and Saatchi & Saatchi DFS/Pacific for the television spot "Celebrity Endorsement", produced for Partnership for a Drug-Free America; and Gray Matter Productions of New York for "Survivor", a television spot produced for the Hiroshima '95 Project as part of the fiftieth anniversary of the bombing in Hiroshima.

The United Nations Awards, selected from public service advertising that achieved finalist status in The New York Festivals' 1995 print, radio and television advertising competitions, are an addition to the Festivals' own awards in public service advertising. "A Place to Stand", a 15-minute video on the history and achievements of the United Nations produced by DPI, is also a finalist in the international non-broadcast media competition of the Festivals.

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